HomeBrand & Customer Co.

The Brand & Customer Company

PDF Print E-mail

Dynamic Operations: Manage Business Pipe-line Assets to improve business volume, profits and sustainability.

Operational action focus: manage business pipe-line that is Brand-&-Customer market assets. Business pipe-line assets only exist in motion and I call them “dynamic market assets”.

Profitable and sustainable businesses should be built on quality Brand-&-Customer assets. Dynamic market assets must be measured to be qualified, quantized and integrated into management core.

Information-Dominance-Spectrum must now also cover Brand-&-Customer market assets. Information spectrum is defined by coverage, structure and timing. Information power requires adequate, applicable and timely information.

Corporate Business-Power-Chain bridges Static and Dynamic assets and is key to understanding, quantizing and managing all asset interactions. Business-Power-Chain is kernel motor for creating cash flow and new assets.

Dynamic Strategy: Brand-&-Customer Company with core integration and reporting of Brand-&-Customer Assets.

Strategic action focus: restructure corporations to integrate dynamic-tangible Brand-&-Customer assets, which requires new dynamic management visions, strategies and skills; Brand-&-Customer- Co. Strategy.

Brand-&-Customer-Co. strategy is focused on managing business power chain and its impact on dynamic-tangible brand-&-customer assets. All employees are business power chain contributors.

GAAP and IFRS are partly using static asset concepts to explain, define and report dynamic market assets. It is like asking Einstein how an atomic bomb functions without using quantum physics.


Manage Brand & Customer Assets

Manage Brand and Customer Assets“Dynamic-Tangible Brand-&-Customer Assets” are the major corporate assets, which require “Dynamic Profit Center Management” to cover both static and dynamic business models. Dynamic-Tangible market assets have direct impact on Profit-&-Loss Statements, which should be managed effectively.

Manage Corporate Power Chain

Bottom Promotion“Corp. Business Power Chain” bridges Static-Tangible and Dynamic-Tangible assets and is the kernel motor for creating cash flow and tangible business results. All departments and personnel are “Business Power Chain Contributors” and part of Corp. Performance Management, as explained in “Dynamic Balance Sheet and Profit-&-Loss Statements”.

Manage Business Timing and Change

Manage Business Timing and Change“Business Power Market Timing” and Corp. Change Management are critical in fast moving and ultra competitive global markets, which require “Dynamic Business-&-Profit Forward Management” with high management horizons in order to follow high market/business paces and secure future business.