Facing the Triple Shock Challenge

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Facing the Triple Shock Challenge

Business Power Excellence is basically a book about how to respond to what I call the triple shock with new/old management paradigms and how to create a successful enterprise in today’s competitive and fast moving markets.

There is no universal solution for all companies but I think we can use a type of vision of the modern enterprise and a management strategy to tailor a winning solution with higher profits for your enterprise. I call this vision and strategy the Brand & Customer company.

Let me start by explaining the fundamental market changes which have created the three enterprise shocks and new management challenges.

1) Customer empowerment, which is due to an abundance of quality products and services, has created the asset value balance switch.  The value of external Brand & Customer assets are now dominating traditional tangible assets (on the balance sheet).  This switch has created the need for more powerful dynamic asset management of what I call action tangible Brand & Customer assets, which is a new asset class.

2) Ruthless global competition has created the need to hang on firmly to the best customer assets and this requires IT supported one-to-one business process management with a new enterprise management structure.  I call this business power chain management, which not only covers trans-enterprise business processes but also how they interact.  This is a very complex challenge, which goes much further than the traditional policy to just focus on customers.

3) The technology revolution (IT and communications) has increased the business timing challenge due to the very high market and business paces.  Enterprises must simply be capable of moving fast to follow rapid market changes and high business pace.  They must now not only be open to change but also have a powerful change management structure to understand, drive and manage change processes effectively in order to benefit from future opportunities.  This will change the very way we manage enterprises.

My response to the triple shock and the business power chain management challenge is to create the Brand & Customer company with a trans-enterprise business process management structure.  This is the main subject of this book.  Sorry for the long and complex expressions.

These more or less self-explanatory and not fully scientifically defined expressions should be used within common sense limits to better understand modern enterprise management.  Basically it is very simple.  Business stands for business, power for power and chain for process, as in supply chain and so on.

This book is addressed to the top management team, because you are the leaders of the change process.  Members of the top management team, however, come from many backgrounds with very different management perspectives and new management perspectives/paradigms are explained one by one in specialized chapters.




Manage Brand & Customer Assets

Manage Brand and Customer Assets“Dynamic-Tangible Brand-&-Customer Assets” are the major corporate assets, which require “Dynamic Profit Center Management” to cover both static and dynamic business models. Dynamic-Tangible market assets have direct impact on Profit-&-Loss Statements, which should be managed effectively.

Manage Corporate Power Chain

Bottom Promotion“Corp. Business Power Chain” bridges Static-Tangible and Dynamic-Tangible assets and is the kernel motor for creating cash flow and tangible business results. All departments and personnel are “Business Power Chain Contributors” and part of Corp. Performance Management, as explained in “Dynamic Balance Sheet and Profit-&-Loss Statements”.

Manage Business Timing and Change

Manage Business Timing and Change“Business Power Market Timing” and Corp. Change Management are critical in fast moving and ultra competitive global markets, which require “Dynamic Business-&-Profit Forward Management” with high management horizons in order to follow high market/business paces and secure future business.