The Triple Shock Challenge

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THE  TRIPLE  SHOCK  CHALLENGE

STARTING  POINTS

DRIVING FOR BUSINESS POWER EXCELLENCE IS BASICALLY A BOOK ABOUT HOW TO RESPOND TO THE TRIPLE SHOCK AND HOW TO CREATE SUCCESSFUL ENTERPRISES IN TODAY’S HIGHLY COMPETITIVE AND FAST MOVING MARKETS.

THERE ARE SURELY NO UNIVERSAL SOLUTIONS IN THIS INFINITELY COMPLEX WORLD, BUT WE CAN USE A VISION AND STRATEGY.  THAT IS WHAT I CALL THE BRAND AND CUSTOMER COMPANY TO CREATE A WINNING SOLUTION WITH HIGHER PROFITS FOR YOUR ENTERPRISE.

THE OVERALL OBJECTIVE WITH THIS BOOK IS TO PROVIDE A MANAGEMENT ROADMAP TO SUPPORT THE MANAGEMENT OF THE FUNDAMENTAL CHANGE PROCESSES WHEN CREATING YOUR BRAND AND CUTOMER COMPANY.

triple shock challenge

THE  BRAND  AND  CUSTOMER  COMPANY  RESPONSE  TO  THE TRIPLE  SHOCK

1)  CREATE THE BRAND AND CUSTOMER COMPANY WITH A TRANS-ENTERPRISE BUSINESS PROCESS MANAGEMENT STRUCTURE FOR DYNAMIC ASSET MANAGEMENT.
2)  DEVELOP NEW BUSINESS POWER CHAIN MANAGEMENT, WHICH CONSISTS OF THREE TRADITIONAL MANAGEMENT CHAINS: ADMINISTRATION, SUPPLY AND MARKET.
3)  INTEGRATE BUSINESS PIPELINE MANAGEMENT:  BRAND AND CUSTOMER ASSETS

 

 

 

Manage Brand & Customer Assets

Manage Brand and Customer Assets“Dynamic-Tangible Brand-&-Customer Assets” are the major corporate assets, which require “Dynamic Profit Center Management” to cover both static and dynamic business models. Dynamic-Tangible market assets have direct impact on Profit-&-Loss Statements, which should be managed effectively.

Manage Corporate Power Chain

Bottom Promotion“Corp. Business Power Chain” bridges Static-Tangible and Dynamic-Tangible assets and is the kernel motor for creating cash flow and tangible business results. All departments and personnel are “Business Power Chain Contributors” and part of Corp. Performance Management, as explained in “Dynamic Balance Sheet and Profit-&-Loss Statements”.

Manage Business Timing and Change

Manage Business Timing and Change“Business Power Market Timing” and Corp. Change Management are critical in fast moving and ultra competitive global markets, which require “Dynamic Business-&-Profit Forward Management” with high management horizons in order to follow high market/business paces and secure future business.