Dynamic Asset Management

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DYNAMIC  ASSET  MANAGEMENT

STARTING  POINTS

TRADITIONAL FINANCE MANAGEMENT AND ACCOUNTING FAILS TO CAPTURE THE TRUE VALUE OF DOMINATING ACTION TANGIBLE BRAND AND CUSTOMER ASSETS, WHICH IN FACT IS A NEW ASSET CLASS.

DYNAMIC FINANCE MANAGEMENT IS BASED ON THE MANAGEMENT OF ENTERPRISE INTERLINKED BUSINESS PROCESSES:  BUSINESS POWER CHAIN MANAGEMENT.

THE SIMPLIFIED ASSET STRUCTURE PRESENTED BELOW PRESUMES THAT ALL ASSETS ON THE BALANCE SHEET ARE TANGIBLE, WHICH IS OBVIOUSLY NOT THE CASE.  THIS SIMPLIFICATION, HOWEVER, MAKES IT EASIER TO UNDERSTAND THE IMPACT OF DYNAMIC FINANCE MANAGEMENT.

Dynamic Asset Management

CONCLUSIONS

DYNAMIC FINANCE MANAGEMENT COVERS NOT ONLY TANGIBLE ASSETS BUT ALSO DYNAMIC ACTION TANGIBLE BRAND AND CUSTOMER ASSETS, WHICH REQUIRES NEW ASSET CONCEPTS AND BUSINESS MODELING.

BUSINESS POWER CHAIN MANAGEMENT IS THE KEY DYNAMIC ASSET MANAGEMENT TOOL, WHICH IS USED FOR TRIGGERING THE ACTIONABILITY OF BRAND AND CUSTOMER ASSETS TO MAKE THEM TANGIBLE.

 

 

 

Manage Brand & Customer Assets

Manage Brand and Customer Assets“Dynamic-Tangible Brand-&-Customer Assets” are the major corporate assets, which require “Dynamic Profit Center Management” to cover both static and dynamic business models. Dynamic-Tangible market assets have direct impact on Profit-&-Loss Statements, which should be managed effectively.

Manage Corporate Power Chain

Bottom Promotion“Corp. Business Power Chain” bridges Static-Tangible and Dynamic-Tangible assets and is the kernel motor for creating cash flow and tangible business results. All departments and personnel are “Business Power Chain Contributors” and part of Corp. Performance Management, as explained in “Dynamic Balance Sheet and Profit-&-Loss Statements”.

Manage Business Timing and Change

Manage Business Timing and Change“Business Power Market Timing” and Corp. Change Management are critical in fast moving and ultra competitive global markets, which require “Dynamic Business-&-Profit Forward Management” with high management horizons in order to follow high market/business paces and secure future business.