Dynamic Profit Forward Management

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Dynamic Profit Forward Management

SUMMARY

DYNAMIC PROFIT CENTER MANAGEMENT REQUIRES WIDER RETURN ON ACTION PERSPECTIVE (ROA) FOR MANAGING THE ENTIRE RETURN ON INVESTMENT PROCESS FROM START TO FINISH.

BASIC BUSINESS MANAGEMENT OBJECTIVES ARE TO MANAGE VOLUME, DURABILITY AND QUALITY OF THE BUSINESS AND ALL THREE ARE BASED ON BRAND AND CUSTOMER ASSET MANAGEMENT.

BUSINESS QUALITY CAN BE SUBDIVIDED INTO PROFITABILITY, RISK, ROBUSTNESS/PREDICTABILITY AND BRAND IMPACT.  BRAND IMPACT CORRESPONDS TO IF THE BUSINESS PROCESSES BUILDS UP OR DESTROYS THE BRAND.

ENTERPRISE AND BUSINESS PILOTING ALSO REQUIRE WIDER RETURN ON ACTION VIEWPOINT TO BOTH DEFINE AND SHOW THE WAY IN TODAY´S FAST MOVING AND HIGHLY COMPETITIVE MARKET SPACES.

 

 

 

Manage Brand & Customer Assets

Manage Brand and Customer Assets“Dynamic-Tangible Brand-&-Customer Assets” are the major corporate assets, which require “Dynamic Profit Center Management” to cover both static and dynamic business models. Dynamic-Tangible market assets have direct impact on Profit-&-Loss Statements, which should be managed effectively.

Manage Corporate Power Chain

Bottom Promotion“Corp. Business Power Chain” bridges Static-Tangible and Dynamic-Tangible assets and is the kernel motor for creating cash flow and tangible business results. All departments and personnel are “Business Power Chain Contributors” and part of Corp. Performance Management, as explained in “Dynamic Balance Sheet and Profit-&-Loss Statements”.

Manage Business Timing and Change

Manage Business Timing and Change“Business Power Market Timing” and Corp. Change Management are critical in fast moving and ultra competitive global markets, which require “Dynamic Business-&-Profit Forward Management” with high management horizons in order to follow high market/business paces and secure future business.