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DAY ONE

1. MARKET TRIPLE SHOCK
NEW MANAGEMENT CHALLENGES

FUNDAMENTAL MARKET CHANGES:
STRUCTURE OF MARKET TRIPLE-SHOCK AND
DYNAMIC BUSINESS MANAGEMENT
2. CROSS SCIENCE LEARNING
TO MEET NEW BUSINESS CHALLENGES
OBJECTIVE IS TO LEARN FASTER:
LEARNING FROM ARMY, WORLD CLASS SPORTS AND NATURAL SCIENCES TO WIN BUSINESS.
3. DYNAMIC MARKET ASSETS
BRAND-&-CUSTOMER ASSET MANAGEMENT
WE MEASURE TO MANAGE:
MODULE FOCUSES ON EXPLAINING DYNAMIC-TANGIBLE BRAND-&-CUSTOMER ASSETS.

 

DAY TWO

4. RISING TO DYNAMIC BUSINESS AND ASSET MANAGEMENT
NEW ASSET MANAGEMENT VISIONS

NEW DYNAMIC MANAGEMENT-BASICS
MUST BE UNDERSTOOD AND APPLIED THROUGHOUT THE ORGANIZATION.
5. KEEP IT SIMPLE
WINNING-&-PAYBACK
FUNDAMENTAL MARKET CHANGES:
STRUCTURE OF MARKET TRIPLE-SHOCK AND DYNAMIC BUSINESS MANAGEMENT

 

DAY THREE

READ “BUSINESS POWER EXCELLENCE” BEFORE THE WORKSHOP

6. BRAND & CUSTOMER COMPANY STRATEGY
STRATEGY IMPLEMENTATION

MANAGEMENT IN GLOBAL MARKETS
REQUIRES NEW BASE LEVEL MANAGEMENT
VISIONS, STRATEGIES, KNOWLEDGE AND SKILLS.
 

Manage Brand & Customer Assets

Manage Brand and Customer Assets“Dynamic-Tangible Brand-&-Customer Assets” are the major corporate assets, which require “Dynamic Profit Center Management” to cover both static and dynamic business models. Dynamic-Tangible market assets have direct impact on Profit-&-Loss Statements, which should be managed effectively.

Manage Corporate Power Chain

Bottom Promotion“Corp. Business Power Chain” bridges Static-Tangible and Dynamic-Tangible assets and is the kernel motor for creating cash flow and tangible business results. All departments and personnel are “Business Power Chain Contributors” and part of Corp. Performance Management, as explained in “Dynamic Balance Sheet and Profit-&-Loss Statements”.

Manage Business Timing and Change

Manage Business Timing and Change“Business Power Market Timing” and Corp. Change Management are critical in fast moving and ultra competitive global markets, which require “Dynamic Business-&-Profit Forward Management” with high management horizons in order to follow high market/business paces and secure future business.